What’s Not to Love 2.0

ABOUT THE WORK With much love and success of the 2024 Ford Employee Pricing campaign, we brought in real employees for another round of fun. We followed the same filming/editing structure but some elements of the campaign altered to adhere to changing brand guidelines along with greater focus on the employees.

Team
VML
Copywriter: Will Hasenkrug
CD: Randy Govang
ACD: Sarah Rutherford
Director: Josh Feder
Producer: Nancy Orlotti
Production: Hogarth
Film Production: Sparks
Edit: School Editing

Client
Ford of Canada

Year
2025

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What's not to love?