Ford Employee Pricing is BACK!

ABOUT THE WORK After four long years, its return is kind of like a re-birth for the auto industry.

This was our chance to loudly and proudly bring some excitement back to Ford (and the category) – with a new take on an old favourite.

Team
VML
Copywriter: Will Hasenkrug
CD: Randy Govang
ACD: Sarah Rutherford
Director: Josh Feder
Producer: Nancy Orlotti
Production: Hogarth
Film Production: Sparks
Edit: School Editing

Client
Ford of Canada

Year
2024

EN/FR Wordmark Design

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What's not to Love? 2.0

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Where's Bella?