Blank Canvas

ABOUT THE WORK At first glance, you might think you have the Ford Maverick all figured out: It’s just a small truck. Not enough truck for truck lovers, and way too much truck for non-truck people. Underestimate at your own risk.

In an increasingly polarized world, the Maverick offers something truly unique: flexibility.

We were tasked to create a lively, dynamic 15 second OLV that showcases the Maverick’s head-turning, capability-empowering storage system: the FLEXBED. Months later in the same visual style and essence, another 15s with focus on the ease of the hybrid engine and AWD.