Welcome to SuperDuty Territory

ABOUT THE WORK In Western Canada, a little over one-third of all vehicles on the road are pickup trucks. So, it’s fair to say that Western Canadians know pickups. All that experience means they know that not all pickups are created equal. And when they think about which is the king of the mountain, we want them thinking about the Ford Super Duty.

THE ASK Create a campaign for the affluent Western Canadians who are looking for a big, tough, capable pickup that announces their arrival. By creating truck-lust inducing creative that presents
the Ford Super Duty as their next step – all the way up.